Board
Jan Friedman
Chairman of the board
Born 1952. Chairman of the board since 2024.
Nationality: Swedish.
Independent in relation to the company and the company management / major shareholders: Yes/Yes.
Education: Degree in Economics, Stockholm School of Economics.
Other current engagements: Board member, Vitec Software Group B.
Previous engagements/Experience: Chairman and member of a number of listed and unlisted service companies as well as companies in media and trade, including as chairman and co-founder of Sportamore, Tretti.se, Netonnet.
Shareholding in the Company: Jan Friedman owns 80,618 shares in the company, privately and via company.
David Zaudy
Member of the board
Born 1979. Member of the board since 2025.
Nationality: Swedish.
Independent in relation to the company and the company management / major shareholders: Yes/No.
Education: Studies in business administration at Lund University, Chartered Financial Analyst (CFA).
Other current engagements: Founder, board member, and shareholder of Cervantes Capital, Chairman of the board of Dulcinea Invest, Investment advisor to Cervantes Capital.
Previous engagements/Experience: Pareto Securities, Veckans Affärer.
Shareholding in the Company: David Zaudy indirectly owns 7,211,075 shares in the company through Cervantes Capital.
Ola Burmark
Member of the board
Born 1969. Board member since 2021.
Nationality: Swedish
Independent in relation to the company and the company management / major shareholders: Yes/Yes.
Education: Bachelor of Science in Economics, Östersunds University.
Other current engagements: CFO Outpost24.
Previous engagements/Experience: CFO Enea AB (Publ), CFO of ZetaDisplay, Medivir, OneMed, Aditro and SVP Finance and M&A of Thule.
Shareholding in the Company: Ola Burmark owns 43,114 shares in the company.
Ebba Ljungerud
Member of the board
Born 1972. Board member since 2025.
Nationality: Swedish.
Independent in relation to the company and the company management / major shareholders: Yes/Yes.
Education: Degree in economics from Lund University.
Other current engagements: CEO and Group Chief Executive of Rugvista Group (Publ), member of the board of Goals AB, Chairman of the board of Nelly Group AB (Publ) and Canucci AB.
Previous engagements/Experience: CEO of Paradox Interactive, Leading roles at Kindred Group PLC and Betsson, Member of the board of Paradox Interactive and Bingo.com Ltd.
Shareholding in the Company: Ebba Ljungerud owns 40,053 shares in the company.
Adeline Sterner
Member of the board
Born 1989. Board member since 2025.
Nationality: Swedish.
Independent in relation to the company and the company management / major shareholders: Yes/Yes.
Education: Degree in economics from the Stockholm School of Economics.
Other current engagements: Chariman of the board of GLOWid, Member of the board of Care of Carl, Member of the board of Myrqvist.
Previous engagements/Experience: CEO of Caia Cosmetics and Kids Brand Store, Member of the board of Original Brands and Beauty Icons.
Shareholding in the Company: Adeline Sterner owns no shares in the company.