Management
Sandra Gadd
CEO
Born 1983. Chief Executive Officer (2025)
Employment within Group since: 2025
Member of Management since: 2025
Nationality: Swedish.
Education: MSc in Business Administration (M.B.A), University of Lund.
Other current engagements:
Member of the board at Hemnet (publ).
Previous engagements/Experience: CFO Boozt AB (publ), Auditor and management consultant at Deloitte, Member of the board at Hövding AB, Member of the board at Kjell Group.
Shareholding in the Company: Sandra Gadd owns 45,000 shares in the company.
Fredrick Sjöholm
CFO
Born 1990. Chief Financial Officer (2025)
Employment within Group since: 2025
Member of Management since: 2025
Nationality: Swedish.
Education: BSc in Business Administration and Economics, University of Lund.
Other current engagements: –
Previous engagements/Experience: Head of FP&A and treasury at Boozt AB (publ), Senior analyst in transaction services at Deloitte AB.
Shareholding in the Company: Fredrick Sjöholm owns 24,569 shares in the company.
Andreas Rylander
COO
Born 1981. Chief Operations Officer (2025)
Employment within Group since: 2002
Member of Management since: 2016
Nationality: Swedish.
Education: Studies in strategic planning and leadership within the retail business as well as studies in communication and HR from Dale, Carnegie.
Other current engagements:
Member of the board at Granngården AB. Chairman of the board at Alfredsson Communication.
Previous engagements/Experience: CEO of Kjell & Company, CEO of Kjell & Company Norge.
Shareholding in the Company: Andreas Rylander owns 141,263 shares in the company.
Carl-Johan Rijpma
CSCO
Born 1975. Chief Supply Chain Officer (2022)
Employment within Group since: 2022
Member of Management since: 2022
Nationality: Swedish.
Education:Master of Science in Engineering & Logistics at Lunds Tekniska Högskola, Bachelor of Science in Business & Economics at Ekonomihögskolan at Lunds Universitet.
Other current engagements: –
Previous engagements/Experience: COO and VP Operations at Doro Group AB, Procurement Director at Findus, Director Sourcing & Partner Management Sony Mobile.
Shareholding in the Company: Carl-Johan Rijpma owns 67,500 in the company.
Jenny Wimnér
CRO
Born 1980. Chief Retail Officer (2025)
Employment within Group since: 2024
Member of Management since: 2025
Nationality: Swedish.
Education: Studies in strategic planning and leadership in retail.
Other current engagements: –
Previous engagements/Experience: Country Manager Sverige at Kjell & Company, Retail Manager at JYSK, Merchandising Manager Sweden at Clas Ohlson, Regional Manager at Clas Ohlson.
Shareholding in the Company: Jenny Wimnér owns 16,200 shares in the company.